Privacy policy

Privacy Policy



Following the enactment of Regulation (EU) No. 2016/679 (hereafter GDPR) concerning the protection of natural persons with regard to the processing of personal data, as well as the free movement of such data, pending the approval of the legislative decree adapting national legislation to the Regulation provided for in the 2016-2017 European Delegation Law (Art. 13 of Law No.163 of 25 October 2017, published in the Official Gazette on 6 November 2017, assigns the government the task of adopting legislative decrees to adapt the national regulatory framework to the EU Regulation 2016/679 within 6 months), Maria Antonietta Taticchi, as the Data Controller of the personal data processed after visiting the WEBSITE, implements the technical and organizational measures to ensure it is in compliance with the rules and principles set forth in the Regulation.
The information contained on this page, provided in application of Article 12 of the GDPR, complies with and refers, for all that is not expressly stated below, to the subsequent Articles 13 (Information to be provided where personal data are collected from the data subject) and 14 (Information to be provided where personal data have not been obtained from the data subject). This information refers to the processing of personal data resulting from the consultation of the portal and not other sites or web pages, or online services, accessible through hypertext links published on the portal.
The GDPR and the relevant Italian legislation guarantee that the processing of personal data be conducted with respect for the rights, fundamental freedoms and dignity of the Data Subject, with particular reference to confidentiality and protection of personal data.
L’Alveare di M. Antonietta Taticchi is aware of the importance of guaranteeing the security of the information and data attributable to you when you visit these web pages and wish to subscribe to the BLOG.

1. Processed Data

Personal data

Pursuant to Article 4 of the GDPR, “personal data” is defined as “any information relating to an identified or identifiable natural person (data subject); an identifiable person natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.” The personal data that are processed are those that customers provide when entering into a sales contract/service (for instance, name, surname, gender, date of birth, tax code, identification document, e-mail, telephone) and mandatory to the extent that they are necessary for the proper conclusion and execution of the contract/service (Art. 13(2)(e), GDPR).
The personal data that are processed are also those that participants and subscribers to the Blog provide at the time of their registration and are limited to name, surname, e-mail address and mandatory to the extent that you wish to receive notification of publication of a blog post or activities. The email notifying the publication of a new post will also be used to present users with opportunities for consulting and/or purchasing products or services.
The purposes of data processing provided shall be understood as including promotion of commercial and advertising initiatives with respect to which you will have the possibility to object in any case, and anytime, requesting the deletion of your e-mail address from the list of those to which the aforementioned messages are addressed.
b. Navigation data
That is, computer data, the transmission of which is implicit and automatically connected to the use of Internet communication protocols, which the information systems and software procedures used to operate this WEBSITE acquire during their normal operation; the data is not collected for purposes directly linked to identifiable data subjects but, by virtue of its very nature, could be processed and aggregated with data held by third parties, in such a way as to make user identification possible (see the paragraph below on cookies).

2. Nature of the conferment of the processed data and legal basis

The conferment of your data, with the exception of navigation data, referred to in Point 1(b) above (cookies), is optional and self-determined by the user who, therefore, certifies its completeness and its legitimate processing The processing takes place on a voluntary basis and only with the express consent of the applicant and in order to pursue a legitimate interest of the data controller or third parties (Art. 6 (1) (a)(f) of the GDPR).
Any refusal to provide data in whole or in part may result in the impossibility of correctly performing all the fulfillments related to the requested service, including those on the Blog (Art. 13(2)(e) of the GDPR).

3. Purposes of the processing (Art. 5 and Art. 13(1)(c) GDPR)

The data provided will be processed in accordance with the principle of transparency and, therefore, exclusively with the methods and procedures necessary to provide you with the requested services and for the additional purposes for which you have given your consent. To this end, the data will be adequate, relevant and limited to the purposes for which they were collected (data minimization) (Art. 5(1) of the GDPR).
In detail: only with your express consent may the data be used for statistical analysis, market surveys, promotional activities via social media and sending of commercial information about the products and promotional initiatives of Maria Antonietta Taticchi (direct marketing purposes).

With your consent, the data may be used for profiling purposes (see “Profiling Cookies” below) conducted automatically by collecting information on your browsing activity while accessing and using the services, by means of statistical correlation algorithms, linking it to the same information from other users in order to identify common traits and group similar ones within classes of interest. By assigning your browser to an interest category, our systems will subsequently be able to offer you content that reflects your preferences and will present advertising that better meet your needs and better target the interests of advertisers by reducing the level of disruption to your usage (Profiling Purposes).

With specific regard to your registration to our Blog, the personal data that you provide us at the time of registration, such as your User ID and password, first name, last name and e-mail address, will be processed for the sole purpose of providing you with the requested service (i.e. those processing operations relating to information on the activities of the site, the possibility of reading and publicly commenting on the articles on the site and responding to the posts of the subscribers). Following registration, you will be able to access the forum area and leave your comments, which will then be published on our site. Your registration data may also be processed for the purpose of sending promotional communications, only with your express, optional and separate consent.

4. Processing methods (Art. 5 and Art. 13(2)(a) of the GDPR)

The personal data collected shall be processed “lawfully, fairly and in a transparent manner” and may be performed with or without the aid of electronic or automated means, including through specifically authorized data processors or appointees (the list of names of the companies responsible for data processing is available upon formal request forwarded to the data controller), for the time strictly necessary to achieve the purposes for which they were collected, and, in any case adopting suitable procedures and measures to protect their security and confidentiality.

Personal data, as well as the e-mail address, are used to send news from the site.
As far as the Blog is concerned, the opinions and comments posted by users and the information and data contained therein will not be used for any purpose other than their publication; in particular, they will not be aggregated or selected in specific databases. Any processing for statistical purposes that the site may intend to perform in the future will be conducted solely on an anonymous basis. While the dissemination of the user’s personal data must be understood to be directly attributed to the same user’s initiative, we guarantee that no other hypothesis of transmission or dissemination of the same -except as provided below- is, therefore, expected.

5. Data controller, information and access rights

Pursuant to Article 13(2) (a) (b) (c) of the GDPR, which informs you about the rights of the data subject provided for in Articles 15, 16, 17, 18, 19, 20, 21, 22, 23 of the aforementioned European Regulation, we inform you that:

5.1. 5.1. The interested party has the right to obtain confirmation “as to whether or not personal data concerning him or her are being processed,” even if not yet registered, and their communication in an intelligible form (Article 15).

5.2. 5.2. The data subject has the right to obtain an information on:

  • the origin of the personal data;
  • the purposes and methods of processing;
  • the logic applied in case of processing performed by means of electronic instruments;
  • the identification details of the data controller, of the natural persons in charge and the designated representative pursuant to Article 5, comma 2;
  • the subjects or categories of subjects to whom the personal data may be communicated or who may become aware of them in their capacity as designated representative within the territory of the State, data controllers or appointed individuals.

5.3. 5.3. The data subject has the right to request (Articles 15, 16, 17, 18, 20 and 77 of the GDPR):

  • (a) the updating, rectification or, when necessary, the integration of data (Article 16 of the GDPR);
  • (b) the erasure, transformation into anonymous form or blocking of data processed unlawfully, including data whose storage is not necessary in relation to the purposes for which the data was collected or otherwise processed, any limitation of processing (Articles 17 and 18 of the GDPR);
  • (c) certification that the operations referred to in letters a) and b) have been brought to the attention, including with regard to their content, of those to whom the data have been communicated or disseminated, except where this proves impossible or involves a manifestly disproportionate use of means compared to the protected right;
  • (d) the right of access to the processed personal data (Article 15 of the GDPR);
  • (e) data portability (Article 20 of the GDPR);
  • (f) to lodge a complaint with a supervisory authority (Article 51 of the GDPR).

5.4. 5.4. The data subject has the right to object, in whole or in part (Article 21 of the GDPR):

  • a) for legitimate reasons to the processing of personal data concerning him/her, even if pertinent to the purpose of collection except for the rights recognized by law to the controller;
  • b) to the processing of personal data concerning him/her for the purpose of sending advertising or direct sales material or for performing market research or commercial communication.

6. Data controller

The data controller is:

  • L’Alveare di M. Antonietta Taticchi
  • VAT number: 00765740543
  • Tax code: 00765740543
  • Headquarters: Via dei Priori, 70 – 06123 – Perugia (PG) – ITALY
  • In the person of its legal representative pro tempore, Maria Antonietta Taticchi

7. Data Protection Officer

The data protection officer is Maria Antonietta Taticchi.
Any request regarding the processing of personal data provided and the exercise of rights shall be addressed to the Data Protection Officer at the following contacts:

In order to facilitate compliance with the terms of the law, it is necessary that the requests made bear in the subject line the words “Exercise of rights pursuant to Article 13 European Regulation No. 679/2016”.

Any request, information or instance, including a request for erasure of one’s data may be submitted via this page.

This Cookie Policy forms an integral part of the Privacy Policy above.
The user may express his/her consent to the use of cookies by continuing to browse the sites, by scrolling, clicking on one of the internal links on the website pages, or by clicking on the “x” button of the brief information notice visible (bottom right corner) at each initial access on the sites, as provided for by the provision of the Data Protection Authority (No. 229 of May 8, 2014).

Cookies consist of portions of code (computer files or partial data) sent by a server to the user’s Internet browser, automatically stored by said browser on the user’s computer, and automatically sent back to the server at each occurrence or subsequent access to the site. Typically, a cookie contains the name of the website from which the cookie originates, the cookie’s vital lifetime (i.e., how long it will remain on the user’s device), and a value which is usually a unique number generated randomly. During each subsequent visit, the cookies are sent back to the website where they originated (first-party cookies) or to another website that recognizes them (third-party cookies). Cookies are useful in allowing a website to recognize a user’s device and serve a variety of purposes such as allowing efficient navigation between pages, remembering favorite sites and in general, improving the browsing experience. They also contribute to ensuring that online advertising content is tailored to a specific user and his/her interests.

If you choose to disable cookies, this may affect and/or limit your browsing experience within the sites; for example, you may not be able to visit certain sections of a site or you may not receive personalized information when you visit the sites.

Function modality and options to limit or block the cookies, can be modified by changing the settings on your internet browser. Most internet browsers are initially set to accept cookies automatically; however, you can change these settings to block cookies or to be notified whenever cookies are sent to your device. There are several ways to manage cookies; for this purpose you should refer to the help screen of your browser to see how to adjust or change its settings. In fact, the user is allowed to change the default configuration and disable cookies (that is, block them permanently) by setting the highest level of protection.

Below are the steps to follow for the management of cookies from the following browsers:

If you use different devices to view and access the sites (e.g., computer, smartphone, tablet, etc.), you should ensure that each browser on each device is adjusted to reflect your cookie preferences. To delete cookies from your smartphone/tablet’s Internet browser, you should refer to your device’s user manual.
Websites use different types of cookies – each of which has a specific function The site uses cookies to make navigation easier and to better tailor both the pages it loads and its products to the users’ interests and needs. Cookies may also be used to accelerate future user experiences and activities on the site. Moreover, cookies are used for the purpose of collecting anonymous aggregate statistics to help understand how the users navigate the website and to improve the structure and content of the sites.

Below is a list of explanations.

A) Technical Cookies

“Technical” cookies are essential for the proper functioning of the site and allow users to navigate the site and take advantage of its features (e.g., they allow the storage of previous actions or allow the user’s session to be saved and/or perform other activities strictly necessary for the operation of the site). They are not used for any further purposes and are normally installed directly by the owner or operator of the website.
They can be divided into:

– Navigation or Session Cookies

They ensure normal navigation and use of the website (allowing, for example, to make a purchase or authentication to access restricted areas). These cookies can then be distinguished according to their persistence on the user’s computer: those that are automatically deleted at the end of each navigation are called “session cookies”; if, on the contrary, they have a longer life-span, they are called “persistent cookies”.

– Analytics cookies

They are similar to technical cookies when used directly by the website owner to collect information, in aggregate form, about the number of users and how they interact with the website. In other words, they help to understand how users interact with the site by providing information about: the last page visited; the number of sections and pages visited; the time spent on the site; and, any events that have arisen in the course of browsing, such as an error message, and help to understand any difficulties the user encounters in using the site. This information may be associated with user details such as IP address, domain, or browser; it is analyzed, however, along with information from other users so as not to identify a particular user over the other. These cookies are collected and aggregated anonymously and allow the website manager to improve the usability of the site;

– Functional Cookies

These cookies allow the portal to remember choices made by the user in order to optimize functionality. For example, they allow a user’s specific settings to be remembered, such as country selection and, if set, permanent login status. Functional cookies are not essential to the operation of the sites, but they improve the quality and browsing experience. By not accepting these cookies, the site’s performance and functionality may be inferior and access to site content may be limited.

B) Profiling Cookies

Targeting or profiling cookies are used to present content that is better suited to the user and their interests. They can be used to display targeted advertisements, to serve ads tailored to the user’s interests, or to limit the number of times the user views an advertisement. They also help measure the effectiveness of advertising campaigns on the site; the site manager may use these cookies to remember sites that the user has visited and share this information with third parties, including agencies and advertisers who may use their cookies to collect information about the activities that users perform on the site.

“Sharing” (or social networking) cookies are necessary in order to allow users to interact with websites through their social media accounts and to express appreciation and share it with social media contacts.

Third-Party Cookies

An additional element to be considered, for the purposes of correctly defining the subject under consideration, is the subjective one. That is, it is necessary to take into account the different subject that installs cookies on the user’s terminal, depending on whether it is the same operator of the site that the user is visiting (which can be succinctly referred to as the “publisher”) or a different site that installs cookies through the former (so-called “third party”). This second option happens, for example, if the user visits a page that contains content from a third-party website. As a result, the user will receive cookies from these third-party services. Regarding the former, the site operator does not have control over the information provided by the cookie and does not have access to that data. This information is fully controlled by the third-party companies as described in their respective privacy policies.
Since these cookies are not directly controlled by the publisher, to revoke consent you must refer to the third-party websites or refer to for information on how you can delete or manage cookies based on the browser you use and to manage your preferences on third-party profiling cookies.


Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of personal data.

OG General Series No.126, 3.6.2014. Identification of simplified procedures for the information and acquisition of consent for the use of cookies.

Last updated: 17/06/2019